Managing the Design Process: Concept Development - An Essential Manual for the Working Designer, v. 1

Illustrates the point where theory meets practice in the design studio environment. This book examines design management concepts and methods in real-world applications. This book illustrates the point where theory meets practice in the design studio environment. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, Design Leadership In Practice: Ideas is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school it's learned on the job, making this an invaluable reference for designers.