LATEST ART BOOKSPrinciples and Practice of Marketing
Jobber David
McGraw Hill Construction
English Text.
Columbus, 2009; paperback, cm 19,5x26,5.
ISBN: 0-07-712330-1 - EAN13: 9780077123307
Languages: 
Weight: 1.78 kg
6th edition. Learning resource for marketing students, demonstrating the essential principles with authority. With a new chapter on marketing ethics and social responsibility, coverage of digital marketing and the environmental impact.
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