LATEST ART BOOKSBuilding Strong Brands
Aaker David
Simon & Schuster
English Text.
Riverside NJ, 2010; paperback, cm 13x19,5.
ISBN: 1-84983-040-1 - EAN13: 9781849830409
Subject: Building and Building Materials
Languages: 
Weight: 0.29 kg
A groundbreaking book on how companies can increase brand identity by 'thinking out of the box'. Full of examples such as Kodak, McDonalds and General Electric.
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