MUSEO. Paolo Parisi. [English edition]

The large text MUSEO, realised by Paolo Parisi, polarises the attention of citizens and tourists from the Santa Maria Novella Square in Florence, directly towards the loggia, a Renaissance hinge that opens and closes the recognizability and the permeability of the Novecento museum.
The word MUSEO, with its monumental dimensions, seems to burst forth from the arcades like the sound of war from the mouth of a canon, like a blare from the bell of a trumpet. The chromatic variety as well as that of the lettering in the context of the golden ratio of the loggia, with harmonies both dissonant and irreverent, is like a jazz performance in a 15th century chapel. The word is the result of a composite operation of withdrawing and quoting, cutting and sewing, and finally a significant oversizing.
The wooden shapes have been cut to the maximum size allowed for safety, over 4 metres. Each letter is placed on the front of the fence and attached to it. Parisi has found a way to interact with the qualifying presence of Renaissance symbols, with a communicative function and, last but not least, with selected works of 20th century masters found in the museum at the time the work was conceived, Ori, Cagli, Scheggi, Chiari, and the front page of the 1921 "Firenze Futurista" magazine.