Causes. Il 20% delle Cause Provoca l'80% degli Effetti

"The 20% of the causes provoke the 80% of the effects" is a long conversation between Maurizio Mercuri, a conceptual artist who lives in the country of the Umbria - Marche Apennines and a Bologna art critic Guido Molinari. They carry out a close dialogue, sometimes ironic, sometimes enigmatic, sometimes deeply meditative on the recurring themes of the author's poetics.
The cover title is a " verbal ready-made", a statement referring to Pareto's principle known in economics as Principle of the shortage of factors, according to which most of the effects are due to a limited number of causes: presented in two different idioms with a "reversed" translation (the 20% causes the 80% - the 80% comes from the 20%) it makes us guess that the semantic amusing play is a constant throughout the interview.
Presented in a reduced form as fanzine, published by the Milan publisher Le Dictateur in 2012 in Maurizio Cattelan's Family Business space, New York, the work enriched and perfected, has now reached its natural form as an author's book, just when a reconnaissance reflection on Maurizio Mercuri's production is needed.
The bilingual text, Italian/English, is completed by an iconographic apparatus, featuring many of the artist's chief works: photos, digital works, drawings, sculptures, ready-made, frames from videos and performances. Many of them, granted by galleries and collections, boast prestigious credits (The Milan Triennial Milan, Zero...
Milan, Museo Carlo Zauli Faenza, Salvatore + Caroline Ala Gallery Milan, Massimo De Carlo Milan/London/Hong Kong, Collezione Al-bunduqiyya Venice, Neon Gallery Bologna, Viafarini Milan etc...).