On my vespa Italy on the move

Sixty years have passed since Vespa was introduced in the market but it is still fascinating. The world has changed, and the ways to travel have been radically modified but the scooter designed by Corradino D'Ascanio is still there, among the longest-lived objects in the history of Italian design. Vespa has managed to avoid the inevitable obsolescence of things and to create a very trendy image, truly characteristic of the spirit of time. In the story of the most famous scooter in the world (through the book, you can finally understand the origin of its name), there's a convergence of topics: the industrial restructuring and the history of communication, of advertising, of imagination, of costume, of landscapes, of mobility. The long trip on the Vespa Piaggio is part of our lives.