I'm no Lady. When objects have women's names

Many Italian design objects carry a woman's name. Some are common, others recall mythological characters or icons from the world of entertainment, and some refer to different aspects of the female figure. The ancient Romans upheld nomen omen(a name is a sign), and still today we believe that a name gives identity and character to the person or object that carries it. I am not a Lady takes a look at how names interfere with the nature itself of named objects, in the conceptual and designing stages as well as in the perceptive and receptive phases. The book also examines the relationship between words and things, between names and design objects. Names are not simply random labels: they are a part of the design, they foreshadow the object. And often, hidden behind the choice of a name, are stories that are worthy of exploration as well as theories demanding to be investigated and verified.