2989 imago. Dress less to impress. [Ed. Italiana e Inglese]

"With meticulous detail, Pier Paolo Quaglia has reworked a variety of images, details, patterns and graffiti reclaiming them for his work today. On the same level as brushstrokes, palette, work and colors, these figures removed from their context in the world of communication, are utilized to create a new meaning, entirely different from their original intent... With a healthy dose of amorality, society is revealed for what it is... Amidst the lights and colored reflections that are suggestive of advertising and a certain type of Pop aesthetic, the end results clearly have soul. Just as our souls tend to camouflage and anesthetize themselves against the dizzying whirlwind of modern communication. Pier Paolo Quaglia frequented the design and fashion worlds, environments prone to frivolity jet at the same time grounded in absolute dedication, therefore he is well aware of the many hidden facets in this message..." (Annalisa Rosso)