Federico Seneca (1891-1976) Segno e Forma nella pubblicità. (1891-1976) Sign and Form in Advertising

Federico Seneca (1891-1976) was definitely one of the masters of commercial graphics of the twentieth century.
From his Art Nouveau posters for the seaside resort of Fano, his hometown, he moved closer to a futuristic vision and Art Deco, then took his final step towards modernity with a synthesis of forms in the postwar period.
Over the years he collaborated with the most innovative companies of the time: Perugina, Buitoni, Rayon, Cinzano, Talmone, Stipel, Sala Panettoni, Salchi Pitture, Modiano, Lancouver, Lane BBB, Agip, Agipgas, Pibgas, Energol and Ramazzotti.
Here is a rich and highly enjoyable heritage, with réclames, posters, advertising graphics, signs, logos and beautiful plaster sculptural models, which served as the basis for the figures that animated his advertisements.d