The Winner's Brain. 8 Strategies Great Minds Use to Achieve Success

Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life-you just need to develop the right brain for it. In The Winner's Brain, Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what-and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential, using: Balance: Make emotions work in your favorBounce: Create a failure-resistant brainOpportunity Radar: Spot hot prospects previously hidden by problemsFocus Laser: Lock into what's importantEffort Accelerator: Cultivate the drive to winAlong the way, meet dozens of interesting people who possess "win factors" (like the inventor of Whac-A-Mole™) and glean fascinating information (like why you should never take a test while wearing red). Compulsively readable, The Winner's Brain will not only give you an edge, but also motivate you to pursue your biggest dreams.