Corporate Museum. From industry identity to exhibition communication

Corporate Museum has experienced more than one hundred years of growth, and it has become a significant member of the museum-associated universe because of its unique character. Meanwhile, the commercialization and multiplicity of the public museum have blurred the discrepancies between them. Many corporate museums are currently popular cultural tourist sites and representations of regional identities. By depicting an image of a corporate museum's identity, this book critically investigates the design features of this type of museum, deriving insights from an examination of both its public presentation and its corporate task. It aims to present a basic overview of the corporate museum, including its history, in order to better examine the subject in an appropriate context. With the help of multi-interface examination of selected cases, this book intends to flesh out that the corporate museum serves both a commercial nature and also the public interest.