Total Living. Arte, moda, design, architettura, comunicazione

Total Living deploys a packed montage of images, text and other fragments to illustrate the reality
of life today. Styles and ways of life are growing ever more uniform under labels and definitions of fashion as industry and cultural form. Labels and names are capturing more and more space in cities worldwide. The editors define -total living - as the point of no return of a design strategy that, in increasingly sophisticated and sharply focused ways, lays down specific lifestyles and guides to dress, behavior,
spaces - even atmospheres. Anybody can dip into this variegated catalogue to shape his or her character and join the global fashion
entertainment. Topics dealt with in the book, produced bz Pitti Immagine, include: theme worlds of fashion designers and brands, arty
fashion and trendy art, universes of designfashion, living and eating, shopping languages, protagonists of the past, advertising as fiction, and brand sabotage.