Me and fashion

Me and Fashion' is an emotional constellation of fashion photographs made by Brigitte Niedermair over the past twenty years. They show how she continues to query - informed by her parallel creative path as an independent art photographer - and utilize her female vantage point to stretch out the conventional limits and biases of the fashion image system. Niedermair's photographic collaborators and subjects tend to have trained as dancers and can activate their whole physical form to transform themselves into the material expression of the body as a language, framed by but independent from fashion. Niedermair's women embody an "attitude of resistance" towards the camera, intentionally at odds with typically compliant fashion archetypes.

'Me and Fashion' is published for Brigitte Niedermair's exhibition (May 9 - November 24) at the Museo di Palazzo Mocenigo during the 2019 Venice Biennale. Working with acclaimed photography curator Charlotte Cotton, Niedermair responds to the atmosphere of each room of the Palazzo Mocenigo, replacing historic paintings with her fashion and still-life photographs to both amplify and counter the embedded subtexts of gender and identity that permeate these predominantly 17th-century interiors.

'Me and Fashion' is the first exhaustive monograph celebrating Brigitte Niedermair fashion photographs.